Second-Home Demand Continues to Shape Luxury Property Markets

Second homes remain a significant force in the global luxury real estate landscape. A recent Forbes report highlights how affluent buyers are increasingly prioritizing lifestyle destinations when purchasing additional properties. According to a Sotheby’s International Realty report cited in the article, second-home purchases account for roughly 28% of luxury real estate transactions worldwide.

This shift reflects broader buyer preferences toward properties that offer flexibility, recreation, and long-term value alongside traditional investment potential.

KEY POINTS

• Second-home purchases represent about 28% of global luxury real estate transactions.
• High-net-worth buyers are prioritizing lifestyle and flexibility when choosing property locations.
• Demand for second homes remains strong in resort and lifestyle destinations.
• Buyers often view second homes as both personal retreats and long-term investments.

Why This Matters Locally

Aspen has long been a cornerstone of the global second-home market. The town’s blend of year-round recreation, natural beauty, and limited housing supply continues to attract buyers seeking both lifestyle and long-term property value.

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By: Emma Reynolds | Forbes | March 6, 2026