Aspen Sees Strong Winter Bookings Amid National Uncertainty
Fresh lodging data shows Aspen’s winter occupancy pacing well ahead of last season, driven largely by resilient demand from affluent travelers. Local tourism leaders note that Aspen’s appeal among high earners remains strong, even as broader economic sentiment cools. Their confidence offers a buffer during a season that typically relies heavily on international visitors.
Key Points
• Winter occupancy is tracking 9 percent higher than last year, per DestiMetrics.
• Luxury travelers continue to book Aspen despite national economic and political concerns.
• Consumer confidence in the United States fell to 53.6 percent in October, down from 70.5 percent a year earlier.
• Snowmass is seeing a 13 percent drop in winter occupancy, influenced by reduced international travel interest.
Aspen’s momentum suggests that premium travel demand remains steady even in uncertain times. As winter approaches, the town appears well positioned to meet another strong season.
By: Skyler Stark-Ragsdale | The Aspen Times | November 1, 2025
Photo: Tamara Susa/The Aspen Times archives